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Internet Research Methods and Impact Evaluations
This workshop will focus on online indicators, measurement techniques, data sources, and how to integrate online evidence into social media monitoring work. These topics will be addressed within the...
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Social media for public relations and citizen engagement
AlterSpark is presenting a workshop on using social media for non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or...
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Health changing websites–AlterSpark and the Heart & Stroke Foundation of Ontario
Are you faced with the challenge of inspiring healthy behaviour change among those you serve? Do you want to go beyond the typical risk factors and health checklists? On 29 November 2010, Dr. Brian...
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SlideShare features AlterSpark presentation in their health and medicine section
We were thrilled to learn that our presentation, on the psychological design of health behavior change websites was showcased by slideshare, in their health and medicine section. View the presentation...
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Workshop on the psychology of websites and social media campaigns
PodCamp 2011 Presentation Location: Ryerson University, 80 Gould St, Toronto, ON, Canada Date: 26 February 2011, 13:45:00 – 14:30 Room: Lecture Hall RCC 204 It’s not only your website’s information...
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Help us build Toronto’s first Social Media Cafe
In the last few years, social media cafes have sprung up across the UK, Spain, the USA, and now, it’s time to bring this successful event to Toronto. Their popularity comes from a casual environment,...
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Digital Persuasion Equation at eat:Strategy 2011
At eat:Strategy 2011 we gave our latest presentation on the psychology of persuasive website and social media design. This presentation provides a simple recipe for designing more engaging websites,...
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Presentation – How to Win Friends and Influence People in Social Media
Back in 1936 when Dale Carnegie published his book How to Win Friends and Influence People, he could not have anticipated it would become one of the first bestselling self-help books, selling over 15...
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Social Psychology of Social Media – Presentation from PodCamp 2012
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media...
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Gamification: What it is and when to use it
People are complex, smart, and sometimes extremely stubborn, which may explain why in the last two thousand years, nobody has discovered an easy way to shape how people think and behave. Yet in the...
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How to Win Friends and Influence People in Social Media (e-book)
Download this e-book (PDF) Back in 1936, when Dale Carnegie published his book How to Win Friends and Influence People, he could never have anticipated it would become one of the first bestselling...
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Gamification: What it is and when to use it
People are complex, smart, and sometimes extremely stubborn, which may explain why in the last two thousand years, nobody has discovered an easy way to shape how people think and behave. Yet in the...
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Does your website, app or campaign have a credibility deficit? (Part 1)
Anyone who has works in a highly competitive market soon realizes that success depends on constantly learning what works, in an environment with rapidly changing technology, social trends, media...
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Why your user experience must foster trust (part 2)
When it comes to real estate, they say the thing that matters most is location, location, location. Similarly, when it comes to online influence, your user experience must foster trust, trust, trust....
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Psychological Architectures & Persuasive Technology (SXSW)
Psychological Architectures & Persuasive Technology (SXSW) from York UniversityThe post Psychological Architectures & Persuasive Technology (SXSW) appeared first on Digital Marketing &...
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Conversion Conference Workshop on Psychological Architectures
We’re thrilled to announce that our Senior Scientist and Director, Brian Cugelman, PhD is facilitating a workshop called “Psychological Architectures for Conversion Rate Optimization”, at this year’s...
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Dr. Cugelman joins an inspiring lineup at TEDx Toronto in 2015
We are excited to announce that our Senior Scientist and Director at AlterSpark, Brian Cugelman, PhD, has been selected to speak at the upcoming TEDx Toronto event on October 22, 2015. The theme of the...
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Gamification and health behavior change infographic
The post Gamification and health behavior change infographic appeared first on Digital Marketing & Research in Toronto.
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Feedback psychology and digital persuasion (Brian’s TEDx Talk)
The post Feedback psychology and digital persuasion (Brian’s TEDx Talk) appeared first on Behavioral Science & Data Science in Toronto.
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